Incredible Ride Merchandise Collection. Responsible for naming, design, art direction, production and project management of all merchandise pieces and their respective digital assets.

Action Images by: ArcticInsider.com and Hanson Images

Variety of digital graphics created for Tucker Hibbert’s social media channels and websites.

Responsible for selecting the image to accompany the public retirement announcement via social media. Also responsible for image retouching.

Action image by: Hanson Images

Responsible for the design of partner appreciation art pieces. Goal was to use their products in a unique manner that they will proudly display within their business.

The crew at Stud Boy traction products was pumped to receive theirs. View here.

Action images by: Hanson Images

Assets created for Make-A-Wish Minnesota’s annual Walk For Wishes fundraising event. Created a variety of digital assets, the event team t-shirt and thank you card.

Images by: ArcticInsider.com

One of my favorite projects while at Tucker Hibbert, was the design and production of his annual autograph stock poster. My responsibilities for each poster project included; design, image selection, image retouching, production art files, print vendor estimates & selection. Start to finish.

The poster sizes were 11” x 17” and 18” x 24” (‘17, ‘16). Each poster was also printed as a smaller, mail friendly hero card size of 8.5” x 11”.

Action images by: Hanson Images

Branded vehicle graphics showcasing our partnership with RAM Trucks.

Images by: Hanson Images

Responsible for the design of the visual appearance / graphics packages of two signature snowmobiles. Directly involved in all stages of the project from initial meetings through product launch.

Images: ©Arctic Cat.

Media guide / press kit created for Tucker Hibbert’s 2016 race season. Formatted as a reporter’s notebook, the initial spreads featured background info, stats, etc. and were followed by 68 lined pages (yes 68, see what I did there) for interview notes.

My responsibilities included; design, image selection, image retouching, production art files, print vendor estimates & selection.

New for the 2018 race season, we customized Tucker’s race helmets with vinyl graphics, versus going the traditional route of custom paint. We began with a solid blaze orange helmet and started designing. Once we finalized the design, we collaborated with our vinyl graphics partner, Digital Ink Design & Graphics, on the selection of materials and laminates that would withstand the harsh on-track elements of snocross.

As a result of bringing the design, production and installation of the graphics kit in-house, this method saved time and reduced costs. This also allowed us to give away Tucker’s race helmet to a lucky fan at each of the eight National Snocross Tour stops.

Design: Tucker Hibbert & Robby Dahlen; Production Art: Robby Dahlen; Vinyl Kit Production: Digital Ink Design & Graphics; Installation: Tucker Hibbert & Robby Dahlen

Images by: Hanson Images

Designed for the Arcticwear Tucker Hibbert Signature Collection.

I had the opportunity to work on a wide variety of projects while at Shock Doctor. Projects ranged from branding new products, catalogs, trade ads, packaging, pos systems, sales support materials, and more.

Shock Doctor Creative Team // Creative Director: Kirstin Stahl; Designer: Robby Dahlen; Copywriter: Russ Stark.

While at Shock Doctor, I was responsible for the creating the branding for their all new custom mouthguard product. We then applied it to all supporting assets for the products launch including; naming, logo, product packaging, shipping cartons, user instruction guides (print and video), retailer POS systems and website.

Shock Doctor Creative Team // Creative: Robby Dahlen, Russ Stark; Designer: Robby Dahlen; Copywriter: Russ Stark; 3D Renderings: Unleashed Productions.

While at Shock Doctor, I designed a variety of assets for their Eject Helmet Removal System.

Eject Creative Team // Creative Director: Kirstin Stahl; Designer: Robby Dahlen; Copywriter: Russ Stark

Created the logo and usage guidelines for the “Eject Approved Design” system.